PROUDLY PARTNERING WITH
Digital Marketing for Vacation Rentals
Switchback partners with Studio82 Digital to provide digital marketing services to vacation rental property managers.
A Complete Strategy for Vacation Rental Growth
At Switchback, we believe email marketing works best when it’s part of a bigger picture. That’s why we’ve partnered with Studio82 Digital, a boutique digital marketing agency that specializes in the vacation rental industry, to provide clients with powerful, integrated marketing strategies that go beyond the email inbox.
Whether you’re an established property manager or scaling a growing portfolio of homes, Studio82 offers professional and strategic SEO, content creation, paid and organic social media advertising, and Google Ads management. Together, we ensure every email campaign is backed by a solid foundation of traffic, visibility, and brand trust, so your results go further.
Studio82 Digital Marketing Services
While email marketing is one of the best ways to engage with past guests and those who know your brand, email campaigns perform best when supported by a cohesive digital strategy. Studio82 helps vacation rental managers create demand, attract new audiences, and drive website traffic, so when your emails go out, you’ve already built brand recognition and intent.
SEO & Content Marketing
Studio82 will optimize your website from the ground up, eliminating technical issues and crafting content that’s not only search-engine-friendly, but traveler-friendly too. The goal is to earn keyword rankings that attract the right audience while ensuring your site delivers a seamless user experience that encourages bookings and builds trust. Every piece of content that’s created also supports your email strategy by giving you valuable touchpoints to share, whether it’s blog posts that educate and inspire, or landing pages that help convert returning guests.
Paid Social Media Advertising
Studio82 uses strategic social advertising to put your vacation rental brand in front of the right people, at the right time. Through platforms like Facebook, Instagram, and Pinterest, Studio82 runs targeted campaigns that drive qualified traffic, grow your audience, and spark interest in your properties. Studio82 and Switchback also offer a social media lead capture campaign to help grow your subscriber list with travelers who are genuinely interested. Contacts are automatically added to your email subscriber list where Switchback can nurture those leads into loyal guests.
Organic Social Media
Organic social media isn’t just about likes and follows, it’s about showing up consistently with content that builds trust, tells your story, and invites engagement. Studio82 helps vacation rental brands stand out on Instagram, Facebook, and Pinterest by creating and scheduling authentic posts that highlight your properties, guest experiences, and local flavor.
Paid Search (Google Ads)
Google Ads puts your brand in front of people actively searching for vacation rentals, whether they’re planning a weekend getaway or a family reunion. Studio82 builds targeted campaigns around high-performing keywords and destination-specific searches to drive qualified traffic straight to your website. Combining paid search with email marketing ensures that once a traveler visits your site, they’re invited to stay in touch. Whether they book now or later, you have a second chance to convert through strategic email follow-ups, remarketing, or abandoned cart campaigns.
The Power of Integrated Email and Digital Marketing Strategies
When email and digital marketing work in sync, every channel performs better. By combining Studio82’s expertise in SEO, content, social media, and paid search with Switchback’s targeted email strategies, we create a marketing engine that doesn’t just drive traffic, but builds relationships, grows your subscriber list, and increases direct bookings.
Ready to grow your vacation rental business with a connected marketing strategy?
Let’s talk about how Switchback and Studio82 can help you drive more bookings through email, SEO, paid ads, and social media by working together to deliver results across every channel.
One connected team managing your website, ads, social media, and email marketing – all working toward the same goals
More visibility and qualified traffic to fuel your email list and grow your audience with the right travelers
Engaging, repurposable content that keeps your social feeds and email campaigns fresh and aligned
Stronger ROI and conversion rates by nurturing leads across multiple channels from search to inbox
A seamless guest experience with consistent messaging and valuable content at every stage of the vacation journey
Amplify Your Marketing and Maximize Results
Get more done with less stress. Our integrated approach combines email, SEO, social, and paid ads to help vacation rental managers grow smarter.
Here’s how we help:
-
Automate guest communication and marketing touchpoints across channels
-
Deliver personalized content that builds trust and drives repeat bookings
-
Increase direct traffic and reduce OTA dependence with a cohesive strategy
Let’s Grow Your Vacation Rental Brand Together
Partner with Switchback and Studio82 to turn digital strategy into real bookings. From SEO and social to email and ads, we’ll help you attract the right guests, boost direct traffic, and build a brand that keeps them coming back.