Holiday Emails for Vacation Rentals: Why They Matter

The holiday season is ramping up! As email inboxes get flooded with the many discounts, sales, offers, and more, you can stand out with a heartfelt message that secures your brand. Remind past guests and new subscribers why they should pick you for their next vacation over your competition or a large corporation. Holiday emails are simple yet effective emails that help you connect and humanize your brand to your audience. Send Thanksgiving, Christmas, or Winter Holiday emails to solidify that connection with your subscribers. 

Forget the Holiday Card

Every year, marketers have to think about the budget for Holiday cards, the physical cards sent through the mail. Holiday cards are expensive, time-consuming to make, and you can’t track their success, if any at all. How many people never opened them and threw them away? How many people ignored them or wondered what your company does? 

Holiday emails are the modern, more cost-effective way to communicate with your subscribers or customers. Emails have trackable metrics, such as open rates and click-through rates. If your subscriber has forgotten about your company, it’s a simple click on the email to send them to your website and remind them about you and your stance. With people getting so much communication today, you want to cut through the noise and make your company easy to find and modern.   

Christmas Emails

Christmas emails are fun and an easy way to connect with guests. Change your logo to be festive with a Santa hat, twinkling lights, or light snowfall to add personality to your brand. Brighten up someone’s day with a short recap of the year. Remind guests that they helped build your company and make them feel special in this busy time of year. A heartfelt thank you to guests is a great way to connect as the holidays are often filled with generic emails flooding their inbox from every brand they have interacted with. 

Stand out from the crowd, in their inbox and your competition, with a personalized message to your guests. Christmas is the time of year to reflect on the past, but also the future. If you have a significant announcement next year or news to share, you can always include a sneak peek in your holiday email. 

Personalization dominates the holiday email season. Make sure you are sending the right message to the right people.

Christmas Email Examples:

Thanksgiving Emails

Thanksgiving emails are often overlooked due to the proximity to Black Friday. Many companies are sending out early Black Friday deals or ignoring the holiday. But now is the perfect time to send a simple email thanking guests for their stay and how they have contributed to your growth this year. A simple message like this gives warmth to your brand and lets guests know that you are putting them at the forefront of your company. 

Add a Thanksgiving email to your new year marketing calendar now!

Thanksgiving Email Example:

Holiday emails are a great way to reconnect with your guests. Remind your subscribers about your company and what sets you apart from the competition with genuine thankfulness and heartfelt love. Cut through the inbox chaos and show them that you care this holiday season with a simple email.