Why plan your email campaign calendar early?
The new year is the best time to set up your marketing calendar and look at the year as one big picture. Don’t let the holidays sneak up on you. Plan early and plan now! The holidays below are America-centric, but they are a great place to start for any part of the world.
Holiday emails are loved by everyone and are an easy place to start for themes if you are stuck on what to send. Pick your favorite holiday and send an email to your subscribers.
Winter
The start of the year is always busy. If you’re worried about email topics and what to market, we’ve got you covered. Push direct bookings on Book Direct Day, talk up couple retreats in cozy homes, girls’ trips, and season changes.
January
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- January 1st: New Year’s Day
- January 27th: National Plan for Vacation Day
February
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- February 4th: Book Direct Day (1st Wednesday in Feb Annually)
- February 14th: Valentine’s Day
March
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- March 6th: Employee Appreciation Day
- March 8th: International Women’s Day
- March 14th: Pi Day
- March 20th: First Day of Spring
Spring
As the weather warms, push outside adventures with the whole family, four-legged companions included, and play up vacation-themed holidays.
April
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- April: All Month Long – Dog Appreciation
- April 5th: Easter
- April 11th: National Pet Day
- April 22nd: Earth Day
- April 23rd: National Email Day
May
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- May: All Month Long – National Military Appreciation
- May: All Month Long – National Pet Month
- May 4th: Star Wars Day
- May 3rd to 9th: National Travel & Tourism Week
- May 3rd to 9th: National Pet Week
- May 5th: Cinco de Mayo
- May 7th: National Tourism Day
- May 10th: Mother’s Day
- May 25th: Memorial Day
Summer
School is out and family vacations are in full swing, get those last-minute stays, gift fathers a vacation, and celebrate warm weather.
June & July
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- June 6th: National Trails Day
- June 20th: International Surf Day
- June 21st: First Day of Summer
- June 21st: Father’s Day
- July 4th: Fourth of July
August
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- August: All Month Long – National Dog Month
- August 2nd: Friendship Day
- August 26th: National Dog Day
- August 30th: National Beach Day
Fall
The busy summer season is slowing down, and the weather is starting to get colder. End summer with a bang, celebrate Halloween, and our feline friends.
September
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- September 7th: Labor Day
- September 22nd: First Day of Fall
- September 27th: World Tourism Day
October
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- October 29th: National Cat Day
- October 31st: Halloween
November
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- November 11th: Veterans’ Day
- November 17th: National Take a Hike Day
- November 26th: Thanksgiving
- November 27th: Black Friday
- November 30th: Cyber Monday
End of Year
December is the busiest time of year. Plan ahead and have your content ready to go for emails by celebrating the end-of-year holidays.
December
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- December 11th: International Mountain Day
- December 24th: Christmas Eve
- December 25th: Christmas Day
- December 26th: Boxing Day
- December 31st: New Year’s Eve
Get started on your marketing plan for the year by picking your favorite holidays and building an email.
These holidays are dated for 2026; sometimes holiday dates change, like Book Direct Day, National Pet Day, and Easter. But they are always around the same time of year. Pencil in the date for 2027 and beyond so you have ideas you can repeat year after year. Other holidays are always the exact same day like Christmas and Thanksgiving being the fourth Thursday of November. You can start thinking of your holiday plans now for those holidays that never change.