The second quarter is coming up quickly, making now the perfect time to fill out your email marketing calendar to increase direct bookings. The easiest way to create content is pulling from national and niche holidays. Everybody loves learning about new holidays, and email is the perfect way to highlight your favorite ones. Below, we have demonstrated ways to spotlight holidays in your email marketing. 

March 20th: First Day of Spring
Spring means the beginning of warm weather and time spent outside. Push your homes with large outdoor spaces for everyone to enjoy. Focus on what makes your destination unique for a warm escape. You can also combine the warm weather push with a little summer vacation teaser as well.

April 5: Easter
Easter is a great excuse to book a whole family vacation with cousins, aunts, uncles, and grandparents. Bring everyone together for an Easter celebration that nobody has to clean the house for, and everyone gets to experience something different. 

Easter Email Example:

April 11: National Pet Day
Pet-friendly homes have seen a rise since 2020, with people willing to pay more to bring their furry family members. Highlight your pet-friendly homes and pet-friendly activities around your destination. People love pictures of cute pets and love to see that they can bring them along on vacation. 

April 23: National Email Day
A no-brainer for email marketers! National Email Day is the perfect excuse to send out a thank you to your subscribers. Include an email-only sale or show a new home only able to be booked on email. Any email on this day is worth it! 

May: All Month Long - National Military Appreciation
A thank you to our troops is easy during the month of May. Call out any of the discounts you regularly give to military members. Anytime during the month of May, especially later in the month during Memorial Day, is a great time to send. 

Micro-festivities offer a sophisticated way to stand out in a crowded digital landscape. - Data Annotation

May 3rd to 9th: National Travel & Tourism Week
Travel and tourism are our industry! Highlight the best of your destination and your homes. Why should people stay with you at your location? Show them why through the week or end the week with a newsletter email. 

May 3rd to 9th: National Pet Week
Did you miss National Pet Day in April? It’s time to make up for it in May! Or, do a resend of your pet email. People love pets, and pets are an easy marketing tool to use! Send cute pics of your pets having fun around the destination. 

Pet Email Examples:

May 7th: National Tourism Day
National Tourism Day can be a huge day in the vacation rental industry. Vacation rentals can have a great impact on the local economy and destination. Highlight what tourism does for the community, beach nourishment, new ski lifts, and the like. Use this day as either a PSA for all the good your company does for the community.

May 10th: Mother’s Day
All mother figures deserve a break, give the best Mother’s Day gift - a vacation. Connect with local spas and relaxation activities around town and see if you can feature them in your email. Push for a girl’s trip stay in a small cozy home or a large home full of all the amenities to make a stay great.

Girl's Trip Email Example:

May 25: Memorial Day
The classic Memorial Day vacation is a long weekend away to relax. Push your local events, a parade, BBQ, or fireworks, along with your short rentals that have a two to three-night minimum stay requirement. Some owners put time into outdoor patios and grill areas, shout them out for multi-family stays.  

June 6th: National Trails Day
Hiking trails, biking trails, maybe not camping trails, chat them all up! Get people excited for winter downhill trails. Every destination has trails, be it short or long. Talk about them all and get people to be excited to be outside for more than the generic destination in your town.  

June 20th: International Surf Day
If you have a beach that is surf-friendly, it is important to highlight surfing! Advertise your oceanfront homes with easy beach access and surfboard storage. Connect with local surf shops and get a discount for surfing lessons or a shoutout in your email.  

June 21: First Day of Summer
It’s time to push your summer bookings and what makes your destination unique for summer stays. Think about crystal-clear beaches, white-sugar sands, boat excursions, green hiking trails, and the like to emphasize the outdoor fun of your area.  

June 21: Father’s Day
Encourage the gift of vacation to all the father figures. Golf getaways, boys trips, and the like are in high demand during the Father’s Day season. The gift of vacation is perfect for even the hardest person to shop for.  

Holidays are a great place to start with your email marketing content calendar. Highlighting common or more niche holidays are a great way to draw attention to your local area. Get the entire vacation rental marketing team on board and enjoy a full themed holiday campaign, or send an email to your subscribers. 

Choose Switchback As Your Email Marketing Partner

We help vacation rental property managers stay connected with their guests and turn great stays into repeat bookings. Our vacation rental email marketing specialists understand the vacation rental industry and create friendly, personalized email campaigns that keep your properties top-of-mind for future trips. From seasonal promotions to automated guest follow-ups, we focus on simple, effective email strategies that drive more direct bookings, build guest loyalty, and help you get more value from every guest relationship.